JMA Website Restructure
A website update focused on clearer content structure and a more consistent browsing experience.
DURATION
September 2024 - January 2025
ROLE
UI / UX Designer
Tool
Figma, Webflow
OVERVIEW
Julian Mcintosh Architects is an architecture studio working across interiors and brand related services. I worked on restructuring key parts of the website to make the studio’s offer easier to understand, improve project discovery, and bring more consistency to detailed content pages. The work focused on reshaping the homepage, organising projects more clearly, and creating a more structured page system for longer form content.
PROBLEM
The previous homepage relied heavily on a single slideshow, which made it harder to quickly understand what the studio does and how its work is organised. The site also needed a clearer way to introduce the company’s multidisciplinary services, improve project discovery, and bring more consistency to detailed content pages.
Solution
I reworked the homepage to do more than showcase imagery. I introduced a discovery section that briefly explains what the company does, followed by a clearer project browsing structure organised by category.
Page system and interaction decisions
Across the site, I used a consistent structure for headings, text blocks, imagery, and spacing to create a more cohesive experience across detailed pages. To reduce the feeling of overly long pages, I introduced expandable sections for denser project content, allowing users to reveal information progressively based on their needs. This improved both visual consistency and the overall readability of complex content.
reflection
The result was a more informative homepage, a clearer route into the studio’s work, and a more consistent structure for detailed content pages. The project also helped me think more carefully about how brand presentation, content hierarchy, and page length affect the overall browsing experience.